Resume

Milwaukee Journal Sentinel – Milwaukee, WI (April 2014 – September 2020)
Reporter

  • Wrote at least six articles every week for the Milwaukee Journal Sentinel website, including many articles that appeared on the front page of the print edition.
  • Generated story ideas by browsing government records, monitoring social media pages and networking with sources across 13 suburban communities
  • Launched and managed the North Shore Now Facebook page, which has attracted more than 3,000 followers
  • Produced high-quality photos and videos to complement my articles

Freelance Content Marketing Writer (February 2018 – Present)

  • Working collaboratively with a marketing director, I write blog posts designed to reach prospective customers at every stage of the buyer’s journey.

Patch/Aol – Milwaukee, WI  (December 2010 – October 2013)
Local Editor

  • Built a community news website from the ground up by creating articles, photos and videos that resonated with a local audience
  • Produced four articles per day for the website, eventually managing content for three news websites in the greater Milwaukee area
  • Created the most successful daily email newsletters in the company’s Midwest region, with a 40 percent open rate and 20 percent click-through rate.
  • Grew an engaged audience of 16,000 unique monthly viewers per site by making smart, data-driven editorial decisions and using SEO and social media to boost the exposure of our content
  • Attracted and engaged a social media audience of 2,200 Facebook followers and 1,600 Twitter followers across three online communities.
  • Grew the brand’s community engagement by recruiting bloggers, soliciting user-generated content, forming community partnerships and organizing community events

Oconomowoc Enterprise — – Waukesha, WI (October 2007 – December 2010)
Reporter

  • Wrote at least two stories daily that offered a compelling look at local government, economic development and other lifestyle topics in a rapidly-growing community
  • Interviewed and maintained excellent working relationships with city officials, business leaders and area residents from five communities
  • Wrote magazine-style enterprise pieces for weekly edition while reporting on daily deadlines for The Waukesha Freeman newspaper
  • Used QuarkXPress to design and lay out pages of the newspaper

WisPolitics.com —- Madison, WI  (January 2007 – May 2007)
Web Intern

  • Interviewed political candidates and gathered information relevant to web subscribers

The Daily Cardinal —- Madison, WI  (September 2004 – December 2005)
Reporter

  • Wrote on daily deadlines for this student newspaper, covering issues on the campus, city and state level

PROFESSIONAL TRAINING

HubSpot Academy certificates in Content Marketing and Inbound Marketing

EDUCATION

University of Wisconsin-Madison, September 2003 – May 2007
Bachelor of Arts in Political Science and Communications

HONORS

  • Fifteen awards from the Wisconsin Newspaper Association, including first place awards for environmental reporting (2019); localized national story (2019); general news story (2017); education coverage (2015); spot news photography (2014); and business coverage (2009)